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Becker, Valdecir, Gambaro, Daniel and Souza Filho, Guido Lemos
O impacto das mídias digitais na televisão brasileira
:
queda da audiência e aumento do faturamento
.
Palabra Clave
, Abr 2015, vol.18, no.2, p.341-373. ISSN 0122-8285
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Becker, Valdecir.
Contradições entre as medições de audiência em tempo real e consolidada
:
um problema para a programação ao vivo da Tv brasileira
.
Palabra Clave
, Set 2014, vol.17, no.3, p.717-748. ISSN 0122-8285
·
abstract in portuguese
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spanish
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english
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text in portuguese
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