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Sánchez-Gutiérrez, José, Vázquez-Ávila, Guillermo and Mejía-Trejo, Juan
La mercadotecnia y los elementos que influyen en la competitividad de las mipymes comerciales en Guadalajara, México
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Innovar
, Set 2017, vol.27, no.65, p.93-106. ISSN 0121-5051
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