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Ortega Fernández, Eglée, Arranz Rodríguez, Inés and Martín García, Noemí Precio de la publicidad en los medios: análisis de la evolución de los precios de compra de espacios publicitarios y condicionantes de negociación en España. Palabra Clave, Set 2023, vol.26, no.3. ISSN 0122-8285

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