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CRUZ RINCÓN, MARTHA LUCIA and PUENTE CASTRO, RAQUEL
¿Hay verdadera innovación en los lanzamientos de nuevos productos? Factores relevantes de éxito y fracaso en el caso colombiano
.
estud.gerenc.
, Nov 2012, vol.28, no.spe, p.263-280. ISSN 0123-5923
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PUENTE CASTRO, RAQUEL and LÓPEZ DI BLASI, SABINA
¿CÓMO SON LOS CONSUMIDORES DEL MERCADO DE LAS MAYORÍAS EN VENEZUELA?
:
UNA APROXIMACIÓN A LA CONSTRUCCIÓN DEL PERFIL PSICOGRÁFICO
.
estud.gerenc.
, Jun 2011, vol.27, no.119, p.123-150. ISSN 0123-5923
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