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RAMOS RUBIO, PATRICIA [Author]
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Urrutia De la Garza, Jesús Alberto, Ramos Rubio, Patricia and González Macías, Carlos Jesús
Estrategias de internacionalización de empresas: un análisis del clúster fronterizo para
branding
.
Pensam. gest.
, Jun 2021, no.50, p.46-68. ISSN 1657-6276
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Ramos Rubio, Patricia and García Uribe, Emmanuel Francisco
Identificación de atributos para la gestión del
branding
semiótico de marcas automotrices en la región transfronteriza Ciudad Juárez-El Paso
.
Pensam. gest.
, Jun 2019, no.46, p.137-160. ISSN 1657-6276
·
abstract in spanish
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english
·
text in spanish
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