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Sandoval Escobar, Marithza et al.
Patrones de elección de marca en función de los cambios en los niveles de refuerzo utilitario e informacional en categorías de productos de consumo masivo
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rev.latinoam.psicol.
, Dic 2009, vol.41, no.3, p.497-517. ISSN 0120-0534
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Robayo Pinzón, Oscar and Ortegón Cortázar, Leonardo
PATRONES DE ELECCIÓN DE MARCA Y NIVELES DE REFUERZO DIFERENCIAL EN CATEGORÍAS DE PRODUCTOS DE CONSUMO MASIVO
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Psicol. caribe
, Set 2013, vol.30, no.3, p.449-477. ISSN 0123-417X
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