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Echeverría-Ríos, Osiris María, Abrego-Almazán, Demian and Medina-Quintero, José Melchor La responsabilidad social empresarial en la imagen de marca afectiva y reputación. Innovar, Set 2018, vol.28, no.69, p.133-147. ISSN 0121-5051

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Echeverría-Ríos, Osiris María, Medina-Quintero, José Melchor and Abrego-Almazán, Demian La autenticidad de la marca, su efecto en la imagen y reputación de marca de productos cerveceros en México. estud.gerenc., Set 2021, vol.37, no.160, p.364-374. ISSN 0123-5923

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Medina-Quintero, Jose Melchor, Abrego-Almazán, Demian and Ortiz-Rodríguez, Fernando Use and usefulness of the information systems measurement. a quality approach at the mexican northeastern region. Cuad. Adm., June 2018, vol.31, no.56, p.7-30. ISSN 0120-3592

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