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CALDERÓN MONGE, MARÍA ESTHER and AYUP GONZÁLEZ, JANNETT
LA GESTIÓN DE
MARCA CON ORIENTACIÓN AL MERCADO
:
UNA PERSPECTIVA DESDE LOS FRANQUICIADOS
.
estud.gerenc.
, Set 2008, vol.24, no.108, p.61-77. ISSN 0123-5923
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abstract in spanish
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de la Garza Ramos, María Isabel et al.
Los valores familiares y la empresa familiar en el Nordeste de México
.
Cuad. Adm.
, Jun 2011, vol.24, no.42, p.315-333. ISSN 0120-3592
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abstract in spanish
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english
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portuguese
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text in spanish
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