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 Hernández Mogollón, José Manuel, Pasaco González, Bárbara Sofía and Campón Cerro, Ana María Aplicación del enfoque experiencial a la innovación de marketing de destinos turísticos: Recomendaciones para su implementación en Ecuador. Innovar, Set 2020, vol.30, no.77, p.63-76. ISSN 0121-5051


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