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NAVARRO BAILÓN, MARÍA ÁNGELES, PIÑERO, MARÍA SICILIA and DELGADO BALLESTER, ELENA EFECTOS DE LA COMUNICACIÓN INTEGRADA DE MARKETING A TRAVÉS DE LA CONSISTENCIA ESTRATÉGICA : UNA PROPUESTA TEÓRICA Y METODOLÓGICA. estud.gerenc., Jun 2009, vol.25, no.111, p.35-57. ISSN 0123-5923

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Navarro Bailón, María Ángeles, Delgado Ballester, Elena and Sicilia Piñero, María Efectos de la consistencia estratégica del mensaje en el consumidor. Cuad. Adm., Jun 2009, vol.22, no.38, p.73-100. ISSN 0120-3592

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