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Repiso, Rafael et al.
La industria publicitaria iberoamericana caracterizada desde un meta estudio de los anuncios premiados en festivales
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Palabra Clave
, Jun 2018, vol.21, no.2, p.524-549. ISSN 0122-8285
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Arroyo-Almaraz, Isidoro and García-García, Francisco
Influencia de las imágenes mentales generadas por la publicidad en la mente del público infantil según la naturaleza del estímulo
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Palabra Clave
, Ene 2015, vol.18, no.1, p.212-238. ISSN 0122-8285
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abstract in spanish
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