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Grisales Castro, Claudia Patricia, Hernández García, Edwin Arbey and Montenegro Cardona, Evelyn Xiomara PERCEPCIÓN DEL CONSUMIDOR SOBRE EL IMPACTO DEL MERCHANDISING OLFATIVO COMO ESTRATEGIA DEL MARKETING SENSORIAL. Tend., Jul 2021, vol.22, no.2, p.1-25. ISSN 0124-8693

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Grisales Castro, Claudia Patricia. EL MARKETING OLFATIVO COMO POSICIONAMIENTO DE MARCAS. Tend., Dic 2019, vol.20, no.2, p.69-92. ISSN 0124-8693

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