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Lora Porras, Edwin, Mollá Descals, Alejandro and Gil Saura, Irene
Atmósfera, valor de marca de la enseña y lealtad en el contexto colombiano
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estud.gerenc.
, Dic 2023, vol.39, no.169, p.489-501. ISSN 0123-5923
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FRASQUET DELTORO, MARTA, MOLLÁ DESCALS, ALEJANDRO and RUIZ MOLINA, MARÍA EUGENIA
Factores determinantes y consecuencias de la adopción del comercio electrónico B2C
:
una comparativa internacional
.
estud.gerenc.
, Jun 2012, vol.28, no.123, p.101-120. ISSN 0123-5923
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abstract in spanish
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