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AZUELA-FLORES, JOSÉ IGNACIO, OCHOA-HERNÁNDEZ, MAGDA LIZET and JIMÉNEZ-ALMAGUER, KARLA PAOLA
¿PAGAR MENOS O PAGAR LO JUSTO? UN ANÁLISIS DE LAS ESTRATEGIAS DE PRECIOS
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AD-minister
, Dic 2017, no.31, p.47-58. ISSN 1692-0279
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abstract in spanish
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Azofra-Palenzuela, Valentín et al.
Creando valor mediante la aplicación de modelos de capital intelectual
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Innovar
, Set 2017, vol.27, no.65, p.25-38. ISSN 0121-5051
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Rangel-Lyne, Lucirene et al.
Ética corporativa y precio justo percibido, el binomio estratégico para el consumo responsable
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estud.gerenc.
, Set 2021, vol.37, no.160, p.439-447. ISSN 0123-5923
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