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Alzate Sanz, Jaime Eduardo and Orozco Toro, Jaime Alberto
Stakeholders, actores estratégicos en la construcción de marca
.
anagramas rumbos sentidos comun.
, Jun 2018, vol.16, no.32, p.95-109. ISSN 1692-2522
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Orozco Toro, Jaime Alberto and Ferré Pavía, Carme
El ADN de la marca
:
La concepción de sus valores intangibles en un contexto dialogado
.
Signo pensam.
, Dic 2012, vol.31, no.61, p.56-71. ISSN 0120-4823
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