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Rodríguez-Orejuela, Augusto, Peña-García, Nathalie and Casañas-Chavez, Maria Isabel
Factores que motivan la compra por impulso en el contexto de la compra en grupo en línea
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Rev. esc.adm.neg
, Dic 2020, no.89, p.177-196. ISSN 0120-8160
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Peña-García, Nathalie, Gil-Saura, Irene and Rodríguez-Orejuela, Augusto
Emoción y razón: el efecto moderador del género en el comportamiento de compra
online
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Innovar
, Set 2018, vol.28, no.69, p.117-131. ISSN 0121-5051
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