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RODRIGUEZ-OREJUELA, AUGUSTO [Author]
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Rodríguez-Orejuela, Augusto, Peña-García, Nathalie and Casañas-Chavez, Maria Isabel
Factores que motivan la compra por impulso en el contexto de la compra en grupo en línea
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Rev. esc.adm.neg
, Dic 2020, no.89, p.177-196. ISSN 0120-8160
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Ruano-Arcos, Leidi, Rodríguez-Orejuela, Augusto and Solís-Molina, Miguel
Adoption of Mobile Banking by Microentrepreneurs at the Bottom of the Pyramid
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cuad.adm.
, Aug 2020, vol.36, no.67, p.79-92. ISSN 0120-4645
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Orozco-Lara, Jhon Fernando, Rodríguez-Orejuela, Augusto and Contreras-Ramírez, Germán
Compromiso del consumidor como estrategia de comunicación para fomentar la abogacía de marca en fanpages de Facebook
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Palabra Clave
, Set 2022, vol.25, no.3. ISSN 0122-8285
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Rodríguez-Orejuela, Augusto, Montes-Mora, Claudia Lorena and Osorio-Andrade, Carlos Fernando
Sentimientos hacia la vacunación contra la covid-19: panorama colombiano en Twitter
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Palabra Clave
, Mar 2022, vol.25, no.1. ISSN 0122-8285
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Peña-García, Nathalie, Gil-Saura, Irene and Rodríguez-Orejuela, Augusto
Emoción y razón: el efecto moderador del género en el comportamiento de compra
online
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Innovar
, Set 2018, vol.28, no.69, p.117-131. ISSN 0121-5051
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