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Fandos, Juan Carlos et al.
La lealtad del consumidor en el sector financiero
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Innovar
, Ene 2011, vol.21, no.39, p.39-52. ISSN 0121-5051
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Estrada, Marta et al.
Antecedentes y consecuencias de la actitud ante el anuncio en las personas mayores
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Un análisis empírico
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Innovar
, Mayo 2010, vol.20, no.37, p.149-162. ISSN 0121-5051
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