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López Torres, Zulima Azeneth and Torres Estrada, Isabel Cristina La reflexividad etnográfica como soporte investigativo en las acciones publicitarias. anagramas rumbos sentidos comun., Jun 2014, vol.12, no.24, p.59-69. ISSN 1692-2522

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Gil Hernández, Cleysi Yumara, Torres Estrada, Isabel Cristina and López Torres, Zulima Azeneth Dimensión integral e interdisciplinaria del concepto de comportamiento del consumidor. anagramas rumbos sentidos comun., Mayo 2013, vol.11, no.22, p.179-200. ISSN 1692-2522

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