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Vélez Zapata, Claudia Patricia.
Rompiendo la tradición
:
De describir la conducta de compra a comprender al consumidor
.
Pensam. gest.
, Jun 2008, no.24, p.1-28. ISSN 1657-6276
·
abstract in spanish
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text in spanish
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Vélez Zapata, Claudia Patricia and Hardy Fioravanti, Raphael
La etnografía como un acercamiento interdiscipLinario en el mercadeo
:
un nuevo intento
.
Cuad. Adm.
, Jun 2009, vol.22, no.38, p.101-119. ISSN 0120-3592
·
abstract in spanish
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english
|
portuguese
·
text in spanish
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