VILLARRAGA, Ligia Yamila. ANALYSIS OF THE INAUGURAL ADDRESS OF JUAN MANUEL SANTOS: THE IDEOLOGY OF NATIONAL UNITY. []. , 25, 1, pp.35-51. ISSN 0120-338X.

This article shows the discursive strategies used by Juan Manuel Santos in his inaugural address, delivered on August 7 of 2010. These strategies were used by the President (the enunciator) in order to establish the ideology of National Unity as the pillar of his administration. The theoretical-methodological guidelines for the process of textual analysis are provided by Duranti's speech acts theory (2000) and Gallucci's theory regarding legitimization strategies (2005). The article is divided into four parts: introduction, formulation of the ideology, proposals, and conclusions referring to the previous administration.

: discourse analysis; National Unity; ideology; speech acts; legitimization strategies.

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