QUINTEROS, Guillermo O    GUTERRES LUDWIG, Fabio André. ADVERTISING AND THE MAY REVOLUTION IN THE ILLUSTRATED PRESS: EL DÍA, 1943-1958. []. , 42, pp.112-137. ISSN 0121-1617.

This article analyzes the advertising associated with the celebration of the Revolution of May 25, 1810 as a form of discourse that tries to sell and also influence the reader by using the newspaper as a strategic vehicle. These ads analyzed were published in the daily newspaper, El Día, of La Plata (Argentina) between 1943 and 1958. The exercise shows that during this period there was a variety of advertising discourses that, by referring to values associated with the Revolution, suggest particular political interests in accord with the changing historical context.

: Advertising; representation; May Revolution; El Día; Argentina.

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