ROLDAN RUEDA, Héctor Nicolás; GRACIA, María Amalia    MIER Y TERAN, Mateo. Alternative Local Markets in Mexico and Colombia: Resistance and Transformations Regarding the Certification Processes. []. , 15, 82, pp.57-73. ISSN 0122-1450.  https://doi.org/10.11144/javeriana.cdr15-82.mlam.

One of the main difficulties for medium- and small-sized food producers both in Colombia and Mexico is the access to favorable markets. Due to this problem, different actors have produced marketing strategies intended to recover the physical and symbolic spaces expressing both the demands and claims related to the production, distribution and consumption of local food. Based on qualitative research techniques, we studied the mechanisms used by four alternative local markets in these two countries, in order to differentiate their production as well as the subjects involved. The results show the benefits, tensions and challenges stemming from the certification processes.

: certification; local markets; trustworthiness; agricultural-food system.

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