GOMEZ SANCHEZ, Andrés Mauricio. LEAK DEMAND IN THE COMMERCIAL SECTOR POPAYÁN, COLOMBIA: ANAPPROACH MODELS LOGIT. []. , 16, 2, pp.118-146. ISSN 0124-8693.  https://doi.org/10.22267/rtend.151602.24.

The aim of this study is to determine the reasons why families of Popayan not buy goods and services in the local business sector and do so in other municipalities or cities. To achieve an incidental sampling and analysis is performed with discrete stochastic models logistic variable is implemented. Among other results, the study shows that the surveyed population is women who buy more frequently than men for out of town items such as clothing, shoes and accessories. Additionally, we find that a factor is the variety, followed by the prices, although this depends on the stratum to which they belong. Finally, it is concluded that the commercial sector must improve in areas such as customer service, hours of operation, among others.

: Commercial Sector; Demand; Logit Models.