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Anagramas -Rumbos y sentidos de la comunicación-

 ISSN 1692-2522 ISSN 2248-4086

BASULTO GALLEGOS, Oscar; FUENTEALBA GONZALEZ, Sebastián    GANTER SOLIS, Rodrigo. Perception on Press and Social Networks regarding the 2018 Feminist Movement. The Students of University of Concepción, Chile, Case. []. , 20, 40, pp.1-28.   04--2022. ISSN 1692-2522.  https://doi.org/10.22395/angr.v20n40a1.

The article discusses the results of an investigation around the new generational activisms, which can be observed in the various protest cycles associated with the Chilean student movement of the first part of the 21st century, specifically the Chilean Feminist Student Movement (FSM) of 2018. The general objective of the research is to know and describe the main perceptions and visions of the students of the University of Concepción about the FSM, in order to problematize the emergence of a political subjectivity with a strong generational imprint in a context of deep collective malaise of the Chilean society. Methodologically, it has a quantitative approach carried out through the application of online questionnaires and their subsequent analysis with bivariate descriptive statistics and Chi Square statistical tests. Among the findings, a general delegitimization of the media treatment of the traditional press on the political action of the MEF stands out, which is worse in the case of women, as well as a growing approval of the media treatment of alternative media regarding the same topics. The article concludes, by way of hypothesis, that we are in the presence of a crisis of hegemony in the construction of meaning by the dominant elites associated with an erosion of narratives based on the neoliberal ethos and politics understood as expert management, giving way to new mechanisms of social communication proposed by new subjectivities and generational activisms.

: information media; social media; social movements; perception; public opinion; social change; university students; women liberation movement.

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