Abstract

HALPERN, Daniel Matias; ROSENBERG, Andrés  and  ARRAIAGADA CARDINI, Eduardo. Who are those Green Guys?: Understanding Online Activism in Chile from a Communicational Perspective. Palabra Clave [online]. 2013, vol.16, n.3, pp.729-759. ISSN 0122-8285.

The primary objective of this study is to understand how activists in Chile are using the Internet and social media to learn about large-scale environmental projects and to make their voices heard in this new scenario via Facebook groups on the subject, by watching videos on YouTube, and posting their opinions on these issues. Through a survey that represents the Chilean population of online users, the study provides a view of these activists, explaining the differences and similarities among those who use social media for such purposes.

Keywords : Chile; Internet; social survey; social change; mass media.

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