Abstract

PRECIADO-HOYOS, Ángela. Purposive Framework of Relations between Open Collaborative Innovation and Strategic Communication: Application to a Group of Businesses from Antioquia. Palabra Clave [online]. 2020, vol.23, n.2, e2326. ISSN 0122-8285.  https://doi.org/10.5294/pacla.2020.23.2.6.

This article introduces, from a strategic communication perspective, a purposive framework of elements that relate to each other in an open collaborative innovation process with stakeholders. The proposed framework was verified with a group of eight companies whose principal place of business is in Antioquia, are listed on the Colombian Stock Exchange, and operate in different Latin American countries. The method consisted of in-depth interviews with semi-structured questions. Results show that the elements identified in the proposed framework are significantly present in the sampled organizations’ innovation activities, the areas that oversee the process, and the support provided by communicators in building a culture of innovation. In conclusion, communication experts’ involvement in innovation should increase.

Keywords : Open collaborative innovation; interest groups; strategic communication; innovation; enterprises; Colombia.

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