Abstract

MARTINEZ ZABALETA, Mercedes Elena  and  RODRIGUEZ LUNA, Raúl Enrique. BUSINESS INTELLIGENCE AND ITS ROLE IN GENERATING VALUE IN BUSINESS PROCESSES. Tend. [online]. 2023, vol.24, n.1, pp.226-251.  Epub Nov 15, 2022. ISSN 0124-8693.

This article aims to explore business intelligence and its role in generating value in business processes; Thus, this bibliometrics collects, synthesizes and analyzes 104 articles on a variety of topics closely related to Business Intelligence (BI, abbreviation taken from English) and articles published in the period 2009 to 2022, related to the subject matter. The methodology is qualitative, for this the Scopus database was used. Some of the main findings suggest that there is an association between business intelligence and competitiveness, and it was also found that it is necessary to expand BI approaches to mitigate knowledge gaps in this area of knowledge. Finally, it was evidenced that BI provides a theoretical and empirical framework for the development of a consistent theory, as well as a basis for the achievement of a high-level competitive business strategy.

JEL: M1; M10; M15; M20; M30

Keywords : artificial intelligence; business administration; data analysis; decision making; expert systems; information technology..

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