Abstract

ARIAS, CARLOS  and  BARRETO, IDALY. Ideological Consumption: Beliefs on President Alvaro Uribe Velez' Democratic Security Policy and Image. Univ. Psychol. [online]. 2009, vol.8, n.3, pp.749-760. ISSN 1657-9267.

The objective of this research was to establish the link between the ideological consumption of the Democratic Security Policy (DSP in English or PSD in Spanish) and President Álvaro Uribe Vélez's image, with the consumption of nationalistic goods, products or services in young college students in Bogotá, Colombia. To this end, a descriptive multidimensional type study was conducted, which allowed for the quantitative analysis of open and closed-ended questions. A survey aimed at inquiring about the cultural, social and psychological dimensions of the ideological consumption was developed and administered to 251 college youth. The main results show that in some segments of the population there is an ideological consumption of the DSP associated with the consumption of products which strengthen the Colombian national identity, and symbolized in Uribe Vélez's image are the majority of characteristics participants associated with DSP

Keywords : Ideological consumption; beliefs; media; Democratic Security; consumption practices; Public Safety; Mass Media; Consumers Attitudes.

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