Abstract

ZAPATA HINCAPIE, Oscar Javier. Attracting people to the polls: the Enrique Olaya Herrera's election campaign. Historelo.rev.hist.reg.local [online]. 2011, vol.3, n.6, pp.193-230. ISSN 2145-132X.

The article examines the liberal party candidate Enrique Olaya Herrera's election campaign, as a presidential candidate, hold in 1930, in which he competed against the conservative party candidates Guillermo Valencia, Alfredo Vázquez Cobo and Alberto Castrillón. The approach develops a unique perspective to the cultural history put into practice in political phenomena. It analysis the procedures and organizations used by the Liberal Party candidate to come closer to the elector and get his support in an open competition; the development of that new relationship and how the citizen participation in this election event increased. Are used socializing areas such as the street and the main square, and they have a new meaning for the spreading of that emotional relationship between Olaya Herrera and the people. This relationship is shown in marchs which were taken in photograph and discussed in different newspapers from that time during the election campaign. It is all a manifestation full of pictures, symbols, emblems, slogans, flags and distinctive words.

Keywords : Election Campaign; Citizen; Vote; Demonstration; Political Speech; Candidate.

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