Abstract

LIMAS SUAREZ, Sonia Janneth  and  VARGAS SORACA, Gloria. Social Media as an Academic Strategy in Higher Education: Pros and Cons. Educ. Educ. [online]. 2020, vol.23, n.4, pp.559-574.  Epub Mar 19, 2021. ISSN 0123-1294.  https://doi.org/10.5294/edu.2020.23.4.1.

Social media applied to higher education have become a groundbreaking tool. Then, it is vital to determine its advantages and disadvantages as an academic strategy. This study employs a descriptive, empirical, quantitative method in analyzing a sample of 191 students from an undergraduate program at a Colombian public university. The results suggest that social media should be incorporated into higher education as an institutional policy and not only episodically or circumstantially, requiring a parallel educational process to foster students’ responsibility and autonomy in using this resource.

Keywords : Higher education; educational innovations; teaching methods; university pedagogy; ICT in education.

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