Abstract

MEJIA DELGADO, Oscar Armando; MENDOZA TORRES, Christian Paulina  and  MEJIA DELGADO, Yuri Yasmin. Collaborative consumption: trust, a critical factor in the purchase intention. suma neg. [online]. 2021, vol.12, n.27, pp.149-160.  Epub June 04, 2021. ISSN 2215-910X.  https://doi.org/10.14349/sumneg/2021.v12.n27.a6.

The collaborative consumption is mainly based on digital business models, where three fundamental actors intervene: the service provider, the technological platform (intermediary) and the end-user, in this sense, the trust level developed in this triad determines the durability of the economic model. This paper aims to determine the correlation among trust in the intermediary, service providers and purchase intention. The focus of the study is quantitative, the data collection instrument applied to 233 people was a questionnaire. Among the main findings, the hypotheses raised were verified, a significant positive correlation is evidenced between trust in the technological platform and the intention of purchase, and between trust in service providers and purchase intention.

Keywords : Collaborative consumption; confidence level; technological platforms; service providers; purchase intent.

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