Introduction/objective:

Strengthening value chains facilitates the productive diversification of economies. In this context, the purpose of this article is to carry out a diagnosis of the passion fruit value chain in Ecuador in the period 2015-2019, following the methodology established by Padilla and Oddone (2016) in the ECLAC Manual for Strengthening Value Chains.

Methodology:

This exploratory study began with a statistical analysis of the production and marketing of passion fruit and products made it over the period 2015-2019. This was complemented with a qualitative analysis based on information gathered from interviews with producers, processors, and exporters.

Results:

A mapping and detailed study of the value chain was carried out and the main constraints of each link were identified. It was found that the notorious drop in passion fruit production and exports in the study period has to do with local demand trends, low profit margins, lack of access to credit and agricultural insurance, poor infrastructure, and excessive power of intermediaries.

Conclusions:

Passion fruit production for export, both as a fruit and as an industrialized product, has considerable potential. However, the restrictions identified have prevented this potential from being exploited. Therefore, joint action by the State, the private sector and academia is essential. This diagnosis is a first step in providing relevant information for the development of public policy to overcome existing bottlenecks.