Abstract

MALAVER RODRIGUEZ, Florentino. A prolile 0f Technological Capacity in the Graphical Art, Printing and Publishing Industry. Innovar [online]. 2002, vol.12, n.20, pp.55-82. ISSN 0121-5051.

The text uses a study of companies in the graphical arts' industry to show how (contrary to that indicated by studies based on cumulative figures from industry) the dynamics of technical change represented by the irruption of digital technology, and its convergence with information and communication technology, has provoked profound transformation in this industry. The most significant changes have happened in terms of integration amongst the graphical, communication and entertainment industries; inter-entrepreneurial relationships and their morphology; and job and work competitivity. The article argues that demand and the search for commercial opportunities within a micro-environment have stimulated informal learning, thus forging the capacity to adapt and adopt improved techniques and to innovate. The absence of formal technological management and innovation arising from R&D activities marks the limits of such technological capacity. However, for some leading companies, the speed at which they identify, incorporate and exploit new technologies fulfils a strategic function, representing the source of competitive advantages in their markets.

Keywords : Graphical arts' industry; technological capacity; technological management; technical change; chain of production.

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