Abstract

PARRA RESTREPO, Bernardo. Bavaria SA’s distribution system. An economic analysis. Innovar [online]. 2004, vol.14, n.23, pp.53-74. ISSN 0121-5051.

This article describes the process of distributing Bavaria SA brewery’s products. It identifies the different agents participating in the process of marketing drinks and how the value of different production components is distributed between them. Current distribution is as follows: a) the part destined as return on capital to entities lending money (banks, bond-holders and shareholders); b) the portion rendered to the State as consumption tax; c) the fraction of addedvalue generated by factory price remaining in the hands of the industry; d) the part ending up in indirect workers’ hands as income for work done; e) the portion going to contracting agents in the from of income for services provided; f) the fraction going to retailers as a component of their commercial gain; and g) the part of the product in the form of value of use going into end-consumer’s hands instead of retail sale price to the public. The purpose of this analysis is aimed at discovering the relationship between the Bavaria business group and its agents (internal and external), as well as its influence on the Colombian economy.

Keywords : Production system; distribution system; Bavaria; Serdan; Vise; main agency contract; outsourcing; service income; added-value.

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