Abstract

MUSETTI, Tiago Fernando; FILHO, Edmundo Escrivão; FILHO, Alceu Gomes Alves  and  NAGANO, Marcelo Seido. ENVIRONMENTAL MONITORING IN MICRO AND SMALL COMPANIES: SOME CASE STUDIES IN BRAZIL. Innovar [online]. 2022, vol.32, n.85, pp.155-170.  Epub July 28, 2022. ISSN 0121-5051.  https://doi.org/10.15446/innovar.v32n85.100952.

This work examines how micro and small technology-based companies and micro and small metalworking companies that operate in sectors with different levels of uncertainty and technological obsolescence conduct the monitoring of their surrounding environment and employ sources of information to detect any external changes in these settings. The research method followed a qualitative approach, using information collected through interviews. Results show that environmental monitoring in all the studied companies was carried out informally. Besides, the main variables used to monitor the external environment were driven by economic, political, legal, or competitive interests. This work contributes to the literature on strategic management in micro and small companies by comparing and indicating how managers monitor their companies' external environment through external variables and obtain information from external and internal information sources.

Keywords : External environment; environmental information sources; micro and small companies; environmental monitoring; external environment variables.

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