Abstract

MEJIA-GIRALDO, Juan F.  and  ARANGO-ROMAN, Alexander. Responsible Consumption as a Social Challenge. Soc. Econ. [online]. 2023, n.48, e10811954.  Epub May 15, 2023. ISSN 1657-6357.  https://doi.org/10.25100/sye.v0i48.11954.

The objective of this article is to analyze responsible consumption as a social challenge faced by individuals in the city of Medellin, Colombia. In order to understand, from their experiences and at their scale, the work of the structures in the design of this collective test, 26 interviews were conducted (taking as a reference the sociology of social challenges) with consumers with a high degree of identification with the apparel brands Nike, Adidas and H&M, which have been questioned for their production practices. Among the findings, it is observed that the actors appreciate the contradiction posed in a social context that encourages them to buy constantly and that, at the same time, places them as the main responsible for the negative impacts, recognizing that social structures seem to conspire in favor of a consumption that is not articulated to one with traits of responsibility.

Keywords : responsible consumption; fashion brands; labor rights; consumer practices; organizational behavior.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )