Abstract

BERNAL-DOMINGUEZ, Deyanira. Analysis of the growth of sales through a logarithmic model with ratios. suma neg. [online]. 2018, vol.9, n.20, pp.93-101. ISSN 2215-910X.  https://doi.org/10.14349/sumneg/2018.v9.n20.a3.

The phenomenon of business growth is a subject that has been little studied in Mexico. The objective was to determine which indicators affect the growth of sales in Mexican beverage issuing companies. The methodology was two case studies with a longitudinal approach. The quantitative data that was collected based on annual financial reports from 2010 to 2016, were sales, consumers, total assets and employees. It is shown that the intensities of the ratios that partially affect the growth of sales are: productivity, labor intensity, capital intensity and the frequency of consumption.

Keywords : Productivity; labor intensity; capital intensity; competitiveness in the market; business growth; ratios.

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