Abstract

VASCONCELOS, César Ricardo Maia de; NALON CASTRO, Felipe; DUARTE PONTES, Thayanne Lima  and  MARIANO PIMENTEL, Alda Cristina. Competitive Intelligence at the Heart of the Corporate Environment. suma neg. [online]. 2018, vol.9, n.20, pp.120-128. ISSN 2215-910X.  https://doi.org/10.14349/sumneg/2018.v9.n20.a6.

Susceptible to rapid changes in the market and technology, companies need to be able to make change a natural condition and quickly adapt their strategies to ceaseless developments. Thus, good information emerges as a survival factor for companies that want to be successful. From a quantitative approach, this exploratory-descriptive research collected the data through a questionnaire made available online, with the objective of analyzing the attitude of decision-makers in the ornamental stone sector on the use of information as a way of thinking and strategic practice. The results showed that managers value the information to adapt the practices of competitive intelligence as strategic of development. They also revealed that the most important points are related to the active search for the foresight information that helps in the identification of threats and opportunities and allows improvements in the decision-making process aiming at the creation of resources and wealth.

Keywords : Competitive intelligence; corporate environment; transversal information flow; network of relationships; organizational learning.

        · abstract in Portuguese | Spanish     · text in Portuguese     · Portuguese ( pdf )