Abstract

NEME-CHAVES, Samir Ricardo  and  LOPEZ-RODRIGUEZ, Campo Elías. Employer branding an exploration of the field of knowledge from bibliometric indicators. suma neg. [online]. 2021, vol.12, n.26, pp.83-92.  Epub Jan 29, 2021. ISSN 2215-910X.  https://doi.org/10.14349/sumneg/2021.v12.n26.a9.

The relevance of employer branding guides its reason for being in the collaborators of the organizations, these being one of the main stakeholders to whom it must guide the nature of marketing, providing value proposals to this important internal client. The objective of this study is to show an overview of the development of research on the subject. Using the Scopus database, 430 records were analyzed. Through the exploration of different bibliometric indicators, the most productive authors and countries, the most cited publications, as well as cooperation between authors, analysis of the co-occurrence of citations and keywords are identified. Finally, it seeks the identification of current and future research areas of the employer branding.

Keywords : Employer branding; bibliometrics; co-occurrences; co-citation; cooperation.

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