Abstract

MARTINEZ-JARAMILLO, Hugo Alberto  and  MORENO-DUARTE, Johana. Using information and communication technologies (ICT) as a competitive factor in the management of the hotel sector in Villavicencio, Colombia. Rev. esc.adm.neg [online]. 2020, n.spe, pp.93-114.  Epub Mar 25, 2022. ISSN 0120-8160.  https://doi.org/10.21158/01208160.n0.2020.2739.

The aim of this article is to analyze the use of information and communication technologies (ICT) in the management of the hotel sector in Villavicencio, Colombia. The study is descriptive and applies semi-structured surveys. The target population was 34 hotels affiliated to the Hotel and Tourism Association of Colombia (Cotelco), Chapter: Meta. The instrument comprised 31 questions. The factor analyses carried out on the instrument established seven crucial dimensions: characterization, technological infrastructure, connectivity, frequency of internet use, usability of ICTs in hotel management, appropriation of ICTs for hotel management, and contribution of ICTs to hotel management. The instrument yielded a Cronbach's alpha of 0.921, showing high reliability in the related items in each of the dimensions. The analysis made it possible to identify the ICTs that have the greatest impact on hotel management, and the aspects to be improved in order to consolidate the digital transformation of the sector. The conclusion must then be that it is necessary for the hotel sector in Villavicencio to maximize its installed capacity in terms of technological infrastructure, taking advantage of the potential that the region has in terms of tourism supply, in which the hotel sector is a relevant actor within these sector dynamics.

Keywords : digital transformation; hotel sector; hotel management; hotel competitiveness; technological infrastructure; information and communication technologies (ICT).

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