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Semestre Económico
Print version ISSN 0120-6346On-line version ISSN 2248-4345
Abstract
SERRANO-GARCIA, Jakeline; ARBELAEZ-TORO, Juan José and ORTIZ-CLAVIJO, Luis Felipe. Marketing and Development of Green Innovative Products: a Literature Review. Semest. Econ. [online]. 2021, vol.24, n.57, pp.201-216. Epub July 27, 2022. ISSN 0120-6346. https://doi.org/10.22395/seec.v24n57a10.
In recent years, the concept of green innovative product has become a trend. The main objective of this article is to present a literature review in three axes within the concept of green innovative product: marketing, supply chain and innovation. With this purpose, the study established a methodology for reviewing under the Prisma standard, which found a fertile scientific production, specially within the marketing realm, and which allowed the reduction of a group of subcategories such as environmental consciousness, strategies, and consumer. The results allow the allocation of green marketing as a mechanism that can consciously generate the positioning of innovative green products in the market.
JEL CLASSIFICATION:
M31, O30.
CONTENT:
Introduction; 1. Methodology; 2. Results and discussion; Conclusions; References.
Keywords : Green marketing; green innovative products: green innovation; literature review; Colombia.
