Abstract

BEVILACQUA, Solon  and  NEIRA-VILLENA, John Edward. Perception of the risk in ridesharing. Effects of the «Ubereconomy» on cab transportation. Rev. esc.adm.neg [online]. 2021, n.90, pp.213-232.  Epub Feb 28, 2022. ISSN 0120-8160.  https://doi.org/10.21158/01208160.n90.2021.2875.

This study investigates risk perception and network contagion in ridesharing consumption -Uber and Carpooling-. The universe of the study is directly related to the markets that have been impacted by the «Ubereconomy», mainly cabs and other means of urban transportation. The central hypothesis of this study proposes that risks spread from an interpersonal relationship between participants in a community and the fact that this risk can be propagated by a first actor. The gap that has been explored in this study contemplates the contagion of risk perception in ridesharing access economies and its impact on the cab market. The research findings indicate that safety and comfort are the main aspects of ridesharing consumption. It also indicates flaws in the system for the evaluation of users and service providers when performing profile validation based on social networks such as Facebook and others. The analysis leads to the conclusion that, given that safety and comfort are key attributes, it is necessary to develop functions in the platforms aimed at improving the applications, mainly in the evaluation of those who are involved and in the indicators of vehicle maintenance. Finally, we establish the possibility of extending the findings of this research to other businesses that are carried out on digital sharing economy platforms.

Keywords : sharing economy; urban transportation; risk perception; network contagion; digital platforms; Uber; Carpooling.

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