Abstract

GALVIS ORTIZ, Carlos Alberto  and  BOTERO MONTOYA, Luis Horacio. A corporate communicator as a political subject in Medellín small and medium size companies. anagramas rumbos sentidos comun. [online]. 2009, vol.8, n.15, pp.27-46. ISSN 1692-2522.

To analyze the impact and actions of graduates of Communication and Corporate Relations program of studies as political subjects in small and medium size enterprises -SMEs-, located in Medellín municipality, from 2002 to 2006, is a challenge for communication department research purposes, specifically, for communication and corporate relations research group -Corpus, which belong to Universidad de Medellín Communication School. This article aims to explore, from the theoretical foundation that supports the Communication and Corporate Relations Program of studies, results of the impact caused by the graduates of this program and their role as political actors in the small and medium enterprises studied. Furthermore, and given the rise of social communication, journalism, and communication programs of study, in general, small and medium size enterprises -SMEs- are demanding more and more graduates in communication, so that this type of professional may, directly, participate in their business processes, not only from the field of information, but from the knowledge and communication skills as support to the managerial work. This article, which collects some of the most important elements of the above mentioned research, intends to establish the real impact of Communication and Corporate Relations program of studies, and also aims to reflect on the necessary relationship between education and communication and their potential to generate democratic apprehensions in the actors -communicators- who interact in complex environments.

Keywords : Democracy; citizens; education; communication.

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