Rev. esc.adm.neg

Table of contents
Rev. esc.adm.neg no.89 Bogotá July/Dec. 2020

Scientific articles

	· Human talent, a perspective from management in SMEs Silva-Giraldo, Cesar Augusto; Dugarte-Mendoza, Juan Sebastián; Rueda-Mahecha, Yohanna Milena · abstract in English \| Spanish \| Portuguese \| French · text in Spanish · Spanish ( pdf )

	· Traditional and digital marketing tools used by large companies in developing countries and their relationship with export performance: the case of Costa Rica Quirós-Gómez, Josué; Arce-Gutiérrez, Susan · abstract in English \| Spanish \| Portuguese \| French · text in Spanish · Spanish ( pdf )

	· Financial behavior among entrepreneurial university students Décaro-Santiago, Laura Angélica; Soriano-Hernández, María Guadalupe; Benítez-Guadarrama, Juan Pedro; Soriano-Hernández, Juana Gabriela · abstract in English \| Spanish \| Portuguese \| French · text in Spanish · Spanish ( pdf )

	· Organizational learning strategies and information and communication technologies to support knowledge management in SMEs in Valle del Cauca, Colombia Bermúdez-Arango, Adriana Patricia; Cuéllar-Torres, Carlos Julián; Riascos-Erazo, Sandra Cristina · abstract in English \| Spanish \| Portuguese \| French · text in Spanish · Spanish ( pdf )

	· Peru and economic-social indicators and their relationship with country branding Barrientos-Felipa, Pedro · abstract in English \| Spanish \| Portuguese \| French · text in Spanish · Spanish ( pdf )

	· City marketing research: a bibliometric analysis Osorio-Andrade, Carlos Fernando; Murcia-Zorrilla, Claudia Patricia; Arango-Espinal, Edwin · abstract in English \| Spanish \| Portuguese \| French · text in English · English ( pdf )

	· Impact of intellectual property rights on business innovation in Colombia: evidence at firm level Quintero-Peña, Jose Wilmar; Mendoza-Lozano, Frederick Andrés · abstract in English \| Spanish \| Portuguese \| French · text in Spanish · Spanish ( pdf )

	· Innovation intensity and competitiveness of micro and small textile handicraft exporting enterprises Cutipa-Limache, Alberto Magno; Escobar-Mamani, Fortunato; Anchapuri, Manuel; Valreymond-Tacora, Darío · abstract in English \| Spanish \| Portuguese \| French · text in Spanish · Spanish ( pdf )

	· Factors in urging impulse purchase in the context of online group buying Rodríguez-Orejuela, Augusto; Peña-García, Nathalie; Casañas-Chavez, Maria Isabel · abstract in English \| Spanish \| Portuguese \| French · text in Spanish · Spanish ( pdf )

	· How green businesses in Bogota-Region use export support programs García-Castiblanco, Claudia Paola; Díaz-Ariza, Diana Marcela; Aguilar-Galeano, Estibaliz · abstract in English \| Spanish \| Portuguese \| French · text in Spanish · Spanish ( pdf )

	· Proposing a model to diagnose the culture of sustainable entrepreneurship in the academic community. Case: Universidad de Cundinamarca, Seccional Ubaté, Colombia Melo-Perdomo, Sandra Milena; Orrego, Crescencio; Gómez-Roldán, Ignacio · abstract in English \| Spanish \| Portuguese \| French · text in Spanish · Spanish ( pdf )

Business cases

	· Model for the development of innovation projects in aviation technology: case study - digital test bench for GCU troubleshooting tests Cabrera-Arias, Carlos Arturo; Garay-Rairan, Fabián Steven; Contreras-Gutiérrez, Diana Carolina; Gómez-Vargas, Oscar Edilson · abstract in English \| Spanish \| Portuguese \| French · text in Spanish · Spanish ( pdf )