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Palabra Clave
Print version ISSN 0122-8285On-line version ISSN 2027-534X

 

Table of contents
Palabra Clave vol.14 no.1 Chia Jan./June 2011

 Editorial
  
 ·  Strategic Communication


        · text in Spanish     · Spanish ( pdf )
  
 Communication Management
  
 ·  Measuring the Contribution of Strategic Management of In-House Communication to the Objectives of the Organization
Álvarez-Nobell, Alejandro; Lesta, Laura

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
  
 ·  Transnational Crisis in Global Public Relations: The Chiquita Brands Case
Giraldo-Dávila, Andrés Felipe; Botero-Montoya, Luís Horacio; Molleda-Medina, Juan Carlos; Bravo, Vanessa

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
  
 ·  Social Networks and Viral Marketing: Repercussion and Incidence in the Construction of the Media Agenda
Túñez-López, Miguel; García, José Sixto; Guevara-Castillo, Melitón

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
  
 ·  Myths and Symbols in Barack Obama's Campaign
Soní-Soto, Araceli

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
  
 Communications Issues
  
 ·  Narratizing History: An Interdisciplinar Approach Applied to Televised Storytelling
Galán-Fajardo, Elena; Rueda-Laffond, José Carlos

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
  
 ·  Critical Analysis of the Discourse and Archeology of Knowledge: Two Options for Studying Society
Londoño-Vásquez, David Alberto; Frías-Cano, Ladis Yuceima

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
  
 ·  Political Discourse in Consumer Advertising on Television
Seni-Medina, Giuliano

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
  
 ·  Citizen Journalism: Two Contradictory Terms.: The Chilean Experience as Their Own Players
Puente, Soledad; Grassau, Daniela

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
  
 ·  Characterization of Urban Violence in Barranquilla as Portrayed in the Tabloid Press.: Case of the Newspaper Al Día
Molina-Jácome, Isaías

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
  

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