estud.gerenc. - vol.30 issue130

Table of contents
estud.gerenc. vol.30 no.130 Cali Jan./Mar. 2014

Presentation

	· text in Spanish · Spanish ( pdf )

Artigos

	· Advertising economies of scale in large companies in Mexico 2008-2011 Cruz Rodríguez, Ignacio Javier · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· Orientation of public organizations to organizational learning. The case of the decentralized agencies in the State of Sonora, Mexico Encinas Orozco, Francisca Cecilia · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· Measuring the importance of the National Guarantees Fund in the mobilization of credit to SMEs Castillo Bonilla, José Augusto; Girón, Luis Eduardo · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· Customer segmentation model based on value generation for marketing strategies formulation Cuadros, Alvaro Julio; Domínguez, Victoria Eugenia · abstract in English \| Spanish \| Portuguese · text in English · English ( pdf )

	· Prediction of satisfaction and well-being at work: Towards a model of healthy organization in Colombia Nader, Martín; Peña Bernate, Sandra Patricia; Santa-Bárbara, Emilio Sánchez · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· How a small business achieved an agile and value creating product development using Lean Barón Maldonado, Diana Isabel; Rivera Cadavid, Leonardo · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· Use of archetypes in the Colombian fashion industry Ceballos, Lina María; Villegas Gómez, Juliana · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· Hedging strategy with products for the Colombian energy market Díaz Contreras, Jhon Alexis; Macías Villalba, Gloría Inés; Luna González, Edgar · abstract in English \| English \| Portuguese · text in Spanish · Spanish ( pdf )

	· The importance of knowledge management: Contrasts between theory and empirical evidence Bernal Torres, César Augusto; Frost González, José Salomón; Sierra Arango, Hernán Darío · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· Influence of corporate governance on the cost of capital from debt issuance Lagos Cortes, Diógenes; Vecino Arenas, Carlos Enrique · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

	· Evaluating foreign exchange interventions in Colombia: 2004-2012 Lopera, Mauricio; Mesa, Ramón Javier; Londoño, Charle · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )

Case study

	· Green marketing of a golden company Uribe-Saldarriaga, Carlos Mario · abstract in English \| Spanish \| Portuguese · text in Spanish · Spanish ( pdf )