Abstract

TORRES, EMMA. University training in Communication Strategies in Spain: Analyzing the impact of adaptation to the European context of higher education in the teaching of strategies.. Signo pensam. [online]. 2010, vol.29, n.56, pp.304-327. ISSN 0120-4823.

The process of adaptation of higher education to the European context is highly relevant since it implies both a challenge and an opportunity for communication studies, as well as for communication strategies. Since 2006, a research line is being developed at the School of Social Sciences and Communication. Its goal is to get to know the evolution of university studies on communication strategies. This research line is focused on the possible academic and professional uses of the New Strategy Theory. This is a summary of both the process and the current outcomes of this work. It focuses on the structural configuration of the strategy studies on the proposals of educational contents for learners, under the light of the new "Bologna model".

Keywords : Communication strategies; University studies; Teaching; European context of Higher Education; Professional education; Communication strategies; Education, higher - Spain.

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