Abstract

PEDRAZA A, Aura Cecilia  and  BRAVO I, Edna Rocio. Changes in Pedagogical Tools. Rev. esc.adm.neg [online]. 2011, n.71, pp.84-99. ISSN 0120-8160.

The purpose of this study was to explore the results obtained when using videos on local entrepreneurial cases which complement the learning process in the subject called Company Creation at Escuela de Estudios Industriales y Empresariales de la Universidad Industrial de Santander (UIS). This quantitative study shows that the application of this teaching practice improves the students' perceptions on the successfulness of the learning process.

Keywords : Entrepreneurship; Company creation; New company financing; Venture capital.

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