Abstract

GALVEZ-ALBARRACIN, Edgar Julián; GUAUNA-AGUILAR, Rafael Andrés  and  PEREZ-URIBE, Rafael Ignacio. Impact of subjective social norm in an intent to sustainable entrepreneurship: a case study with Colombian students. Rev. esc.adm.neg [online]. 2018, n.85, pp.57-74. ISSN 0120-8160.  https://doi.org/10.21158/01208160.n85.2018.2048.

This scientific research article aims at showing evidences of sustainable entrepreneurship, entrepreneurial intents and company creation of university students in Valle del Cauca. This study involve 246 accounting and business administration students from Universidad del Valle, in its northern site in Cauca. The outcomes show that 70 % of the students are interested in becoming managers with a sustainable perspective, being the variable with the best family perception. Also, it demonstrates that having a better perception of the subjective norm causes a major sustainable entrepreneurial intent in students. Therefore, the formulated hypothesis was proved: the bigger the perception of a social positive valuation about the creation of sustainable companies, the better their entrepreneurial spirit.

Keywords : University students- Valle del Cauca (Colombia); entrepreneurship; creating companies; sustainable development..

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